Five Steps to Engaging in Feedback That Builds Trust

Author
Jeff Couillard

We’ve all been on the receiving end of feedback that didn’t land well. Maybe it felt vague, unfair, or like it came out of nowhere.

And many of us have also given feedback that - despite good intentions - triggered defensiveness or disengagement.

When feedback fails, it’s rarely because one person is “too sensitive” or the other “isn’t skilled enough.”
More often, it’s because the foundation wasn’t in place before the conversation even began.

In this post, we share five steps, grounded in Right Use of Power™ and Nonviolent Communication (NVC), that can transform feedback from frustrating to trust-building.

Step 1: Start with a Clear Map

In the Right Use of Power™ framework, power is relational - it’s not just about authority, but about impact and responsibility. When you hold more role power, you also carry more responsibility to make the “map” clear before anyone has to navigate it.

That means:

Step 2: Use Power with Care

Feedback is always an exercise in influence. Even when offered with the best intentions, words can either reinforce trust or erode it.

Power-conscious feedback givers:

Step 3: Speak from Observation, Need, and Request

Nonviolent Communication (NVC) offers a simple but powerful structure for delivering feedback:

Observation. Stick to what you saw or heard. “I noticed the report came in three days after the deadline.”

Step 4: Receive Feedback with Power and Grace

Being a power-conscious leader means being able to receive feedback in ways that strengthen trust:

Step 5: Keep the Relationship Central

Feedback isn’t just about performance - it’s about relationship. The goal is not compliance, but collaboration toward shared goals.

From a Right Use of Power™ lens, ask: “How can I use my power in a way that is firm and fair, respects the dignity of the other person, and strengthens our connection?”

From an NVC lens, ask: “How can I speak and listen in a way that meets both my needs and theirs?”

When both questions guide the feedback process, trust deepens - even in hard conversations.

Final Thought

Feedback that builds trust doesn’t start at the moment of delivery. It begins with clarity, with how we use power, and with how we keep connection at the center.

Without clear expectations, feedback is shaky at best and destructive at worst. With them, feedback becomes less about judgment and more about partnership - an ongoing conversation that helps everyone grow.

Want to talk more about this?

Pathway #1: Follow us online on LinkedIn or YouTube

Pathway #2: Check out The Co. to see if it's for you

Pathway #3: Contact us or reach out to Jeff directly.

We’d love to learn about your journey (and to contribute if we can).

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